Woodtrac Press Releases
Why the Time is Now to Promote the Skilled Trades
Currently, millions of Americans who have lost their jobs due to the pandemic continue to search for employment. At the same time, the number of skilled labor jobs in the U.S. is significantly exceeding the supply of workers qualified to fill them.
What Building Product Brands Need to Know About Podcasts
The value of influencer marketing in today’s media landscape can’t be overstated. Influencers enable building product brands to reach a wide range of audiences… with a message that is perceived as an authentic endorsement -- in comparison to ads --...
Change is Hard – Zillow shows in new campaign that they ‘get’ how home buyers feel
The stakes in Real Estate have never been higher. And that’s creating a feverish competition of creative one-upmanship among some key players... including RE/MAX, Rocket Mortgage, and now Zillow. In the old days, the ad wars were reserved for the Madison Avenue...
Building Product Brands Trend: Click and Collect
The growth of “click and collect” and what that means for building product brand websites The last year has changed virtually everything. From new ways of working. To remote learning. And how we buy products. Importantly, there’s a clear trend towards -- Click and...
How Biophilic Design Can Nurture Building Product Brands
With Earth Day just around the corner, we thought we’d take a deeper dive into an evolving trend: biophilic design.
How to Grow Brand Loyalty for Building Products
Creating brand loyalty is a business model that accomplishes immediate sales benefits, as well as a marketing strategy, designed to foster long term equity. After all, loyalty increases the ability for a brand to establish a robust customer base that will be faithful...
Instagram Tips for Home and Building Products
Engaging effectively on relevant social media platforms continues to grow in importance for Home and Building Product brand plans. And, with more than 1 billion users, Instagram has become one of the most popular social networking sites. Ninety percent of...
Creating Content That Delivers for Building Product Brands
While a picture may be worth a thousand words, there is no substitute for delivering engaging written content. After all, even the most detailed image or infographic will express complex thoughts more completely... when presented together with written narratives. The...
Best Digital Trends For Building Product Brands
The digital landscape continues to surge, shaped by the need to share information and gain mindshare in a more complex -- and competitive -- business environment. Audiences are consuming an ever-increasing wealth of digital content daily… and brands that have not yet...
Steven Kleber of Kleber & Associates Joins Global Opportunities Board at National Association of Home Builders
Click here to view the PRWeb release. Home and building products industry veteran Steven Kleber has accepted an invitation to join the National Association of Home Builders Global Opportunities Board. Kleber, who is founder and principal of Kleber &...
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