Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
The Biggest Problem with Google Plus
Welcome to the Kleber & Associates blog! Here’s the latest on The Biggest Problem with Google Plus I’ve written recently about Google’s latest venture into the social networking realm with Google Plus. By now you probably know about all its bells and whistles and...
Kleber & Associates Becomes PR and Social Media Agency for International Woodworking Fair
Kleber & Associates (K&A), an Atlanta-based integrated marketing and communications firm specializing in the home and commercial building products channel, has been chosen as the public relations and social media agency for the International Woodworking...
Extended Family Living: What’s Old is New in American Living
Here’s the latest on Extended Family Living: What’s Old is New in American Living As the economy still looks to recover from the recession and the housing market continues to be deflated, more and more families are looking to save money by living in non-traditional...
Year End Economic Outlook
December began with the stock market's best performance in almost three years. The unemployment rate fell to a 2 ½ year low, while the number of Americans who signed contracts to buy homes surged to the highest level in a year. Homebuilders are now as confident...
Google Brand Pages and Insights: What you need to know
Welcome to the Kleber & Associates blog! Here’s the latest on Google Brand Pages and Insights: What you need to know Very recently, Google made two big announcements – one you probably heard about, and the other you probably didn’t. Most people know that Google...
Keys are so… 2011
Welcome to the Kleber & Associates blog! Keys are so… 2011. Here’s the latest. Earlier this year, Google introduced Google Wallet, a revolutionary way to pay for items using Near Field Communication (NFC) to turn your smartphone into your wallet. But...
Has Housing Finally Bottomed?
Welcome to the Kleber & Associates blog! Has Housing Finally Bottomed? Here’s the latest. Nov 2011 For the last five years, below-trend new home supply has likely more than compensated for the prior six-year bubble of overbuilding. Why so confident, you...
Preparing Your Home for Winter
Welcome to the Kleber & Associates blog! Here’s the latest on Preparing Your Home for Winter With what looks like another harsh winter upon us, homeowners and apartment dwellers alike are pondering ways to winterize their homes while also saving money. Unless...
MyLowe’s Promises Easy Home Improvement: What the Big-Box Retailer can Teach Us about Marketing for Building Products
Are home improvement projects ever easy? Rarely. A new online initiative by Lowe’s – MyLowe’s –promises to simplify those difficult trips to the hardware store. The new tool, which enables users to create and maintain a home profile, stores much more than basic...
Marketers Look to Children’s Books for Inspiration
Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration. Here’s the latest. What types of marketing techniques will really help your product stand out? A recent article, “Pat the Bunny-It Can Help Your Agency,”...
Are we still ignoring the male consumer?
Welcome to the Kleber & Associates blog! Are we still ignoring the male consumer? Here’s the latest on. A few years ago, K&A put together a white paper on “Missing Males,” and how many – if not most – marketers tend to ignore the male consumer, focusing almost...
Remodeling Show | DeckExpo 2011 Recap
This year, Chicago was host to the annual Remodeling Show (although I would argue it could have been more aptly re-titled "Outdoor Living Show," as interior "remodeling" treasures were interspersed among a wealth of the exterior finishes exhibited). Consistent with...
