Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Has Housing Finally Bottomed?
Welcome to the Kleber & Associates blog! Has Housing Finally Bottomed? Here’s the latest. Nov 2011 For the last five years, below-trend new home supply has likely more than compensated for the prior six-year bubble of overbuilding. Why so confident, you...
Preparing Your Home for Winter
Welcome to the Kleber & Associates blog! Here’s the latest on Preparing Your Home for Winter With what looks like another harsh winter upon us, homeowners and apartment dwellers alike are pondering ways to winterize their homes while also saving money. Unless...
MyLowe’s Promises Easy Home Improvement: What the Big-Box Retailer can Teach Us about Marketing for Building Products
Are home improvement projects ever easy? Rarely. A new online initiative by Lowe’s – MyLowe’s –promises to simplify those difficult trips to the hardware store. The new tool, which enables users to create and maintain a home profile, stores much more than basic...
Marketers Look to Children’s Books for Inspiration
Welcome to the Kleber & Associates blog! Marketers Look to Children’s Books for Inspiration. Here’s the latest. What types of marketing techniques will really help your product stand out? A recent article, “Pat the Bunny-It Can Help Your Agency,”...
Are we still ignoring the male consumer?
Welcome to the Kleber & Associates blog! Are we still ignoring the male consumer? Here’s the latest on. A few years ago, K&A put together a white paper on “Missing Males,” and how many – if not most – marketers tend to ignore the male consumer, focusing almost...
Remodeling Show | DeckExpo 2011 Recap
This year, Chicago was host to the annual Remodeling Show (although I would argue it could have been more aptly re-titled "Outdoor Living Show," as interior "remodeling" treasures were interspersed among a wealth of the exterior finishes exhibited). Consistent with...
Greenbuild 2011 Recap
Welcome to the Kleber & Associates blog! Here’s the Greenbuild 2011 Recap This Greenbuild report is brought to you by guest blogger Mark Johnson, FAIA Connect with him on Twitter at @MarkJohnsonFAIA, or on GreenDesignGuide. Greenbuild celebrated an exciting tenth...
K&A EXPANDS MEDIA INTEGRATION DIVISON
Welcome to the Kleber & Associates blog! K&A EXPANDS MEDIA INTEGRATION DIVISON. Here’s the latest. New Client Partners Leverage Agency’s Interactive and Broadcast Initiatives ATLANTA (October 2011) – Kleber & Associates (K&A), an Atlanta-based...
Navigating the World of Mobile Commerce
Welcome to the Kleber & Associates blog! Here’s the latest on Navigating the World of Mobile Commerce The Wall Street Journal reported recently on the buying habits of tablet owners - namely that consumers who own tablets have higher conversion rates for online...
Remodeling Show & DeckExpo 2011 Outlook
Welcome to the Kleber & Associates blog! Here’s the latest onRemodeling Show & DeckExpo 2011 Outlook For the past couple of years, I’ve been particularly fascinated with the Remodeling Show – perhaps more so than other industry events. Due to our economic...
The Future of Marketing…Facial Recognition?
Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when watching video ads?...
From Candidates to Companies: How Facebook is Changing the Game
Welcome to the Kleber & Associates blog! From Candidates to Companies: How Facebook is Changing the Game As election season draws closer, candidates are eagerly throwing their hats into the ring in hopes of gaining early momentum and public confidence. Evident in...
