Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Marketing Home Products to Hispanic-Americans
Hispanics, as the largest minority in America, have tremendous buying power. More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...
Waste Not, Want Not – A Q&A with Kessler
The home building industry has taken slow but sure steps towards more responsible building thanks to programs such as LEED for Homes and the NAHB’s Green Building program. Though the installation may be ‘greener’ these days, has the waste stream kept pace? We sat down...
The Next Step in Scent Marketing
Many say that the sense of smell is the most powerful sense at recalling memories and emotions. A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is being...
LinkedIn as your Real Estate agent?
For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home. LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media. The app...
An Example to Follow
LEED homes are at the cutting edge of green home development, and now Habitat for Humanity is getting in on the action. The Habitat for Humanity covering the Greater Indianapolis area just launched a six-week build of a LEED (Leadership in Energy and Environmental...
Lead Paint Fines on Hold for Now
In a fit of clarity and logic, the EPA will delay enforcement of a rule requiring contractors to take additional precautions when renovating houses where children could be exposed to lead dust from old paint until Oct. 1. Although the Senate passed a much-needed delay...
Does Green Building REALLY Cost More?
Welcome to the Kleber & Associates blog! Does Green Building REALLY Cost More?Here’s the latest . We’ve all heard it before: It costs more to build green. But does it? And how can you save money on your green home or renovation? GREEN BUILDING ACTUALLY...
Go from 0 to 60 as fast as dad can change a diaper
Most men – at least the ones I know – have a special space they call their own, whether it’s a basement with a flat screen TV, a peaceful office, a garage with a never-ending supply of tools or even a motorcycle for joyriding. Most often deemed the “man cave,” men...
30 seconds to pitch your brand. Can you do it?
Welcome to the Kleber & Associates blog! 30 seconds to pitch your brand. Can you do it? Here’s the latest. Many companies can, quite easily, describe their brand and what it stands for. These descriptions, however, can become too long to be effective. Is it...
"On the House" with the Carey Brothers at PCBC
While at the Pacific Coast Builders Conference in San Francisco a couple weeks ago, I was fortunate enough to sit down with my favorite radio hosts, James and Morris Carey. They asked me to fill them in on new and innovative products from the show, many of which...
Hemingway's tips for effective writing
Here’s the latest on Hemingway's tips for effective writing. It's easy to get carried away when writing. A lot of writers tend to go on and on about a particular subject, when, in reality, most readers just want to get to the point. This is okay in novels,...
The growing importance of a Zero-Waste lifestyle
Welcome to the Kleber & Associates blog! Here’s the latest on The growing importance of a Zero-Waste lifestyle Bea Johnson of Mill Valley, Calif., has her own unique supermarket rituals. She brings supplies such as glass jars and reusable bags to store...
