Carlisle Wide Plank Flooring
Sales & Marketing Alignment
Application of soft skills is especially crucial to help ensure that sales and marketing teams are aligned. After all, both sales and marketing share the same essential goal: to grow the company.
Campaign Critique: What Heinz Ketchup can Teach Home and Building Products
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
The Home Depot: Outdoor Living in Focus
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
How to Achieve Remote Team Success for Building Product Brands
At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country -- in fact -- across the globe. Navigating multiple times zones and distributed work force members couldn’t...
Tulip Cooking Names Kleber & Associates Agency of Record
ATLANTA (August 21, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been selected as agency of record by Connecticut-based Tulip Cooking, the revolutionary manufacturer...
StoneCoat’s New 4-in-1 FUSION Panel
Revolutionizes Exterior Insulation with Superior Performance and Fast Installation Innovative product fuses four layers of building materials into a single, eco-friendly structural insulated sheathing DALLAS (May, 2023) — StoneCoat’s revolutionary FUSION system...
Barbie Movie Lessons for Building Product Brands
If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...
Campaign Critique: PPG Builds Brand Loyalty by Beautifying Schools
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and we’re already...
How Much Content is Too Much for Building Products?
In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television...
Vadara® Celebrates Tennessee Showroom Re-Opening
Austin, TX – December 12, 2022 – Vadara Quartz Surfaces (Vadara), a leading manufacturer of artisan, handcrafted quartz surfaces, announces the grand re-opening of their Tennessee showroom. Conveniently located southeast of Nashville, the newly updated space caters...
Vadara’s Newest Color Collection Captures Essence of Nature
Austin, TX — April 28, 2023 — Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, is expanding its portfolio with eight new designs inspired by the Earth’s natural beauty. Four of the new designs — Aurum, Lava Plain, Sky Dance...