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Kleber & Associates Appoints New Vice President, Practice Director Public Relations and Content
Chris Thiede expands the growing marketing agency’s leadership team ATLANTA (February 2023) – Kleber & Associates appoints Chris Thiede as the new Vice President, Practice Director Public Relations + Content. Kleber & Associates (K&A) is a...
Show Review Trends: IBS-KBIS 2023
Last week over 200,000 housing and design professionals from across the globe flocked to Las Vegas – to experience more than 1,800 exhibitors -- showcasing the latest housing products across some one million square feet of exhibit space. The NAHB’s International...
Kleber & Associates Launches Three New Clients At IBS/KBIS
This week, hundreds of thousands of design and construction professionals will come together… for the largest annual gathering of North America’s design and construction industry. Design & Construction Week features the co-location of the National Association...
Campaign Critique: The Home Depot Docuseries – “Behind The Apron”
If there’s one goal building products brands are seeking to accomplish -- or at least should be -- it’s to stand out from the competition. Rather than, getting lost in the "sea of sameness." The challenge continues to be, is that there often isn’t much “new” or...
Video Content That Delivers for Building Product Brands
These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind of video...
Here Comes the Sun – Why more U.S. households are setting their sights on solar
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum -- and opportunities -- for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman & Associates...
10 Digital Marketing Trends for Building Products in 2023
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique combination...
Elmira Celebrates the 2023 Pantone Color of the Year With Appliances in Viva Magenta
ARNPRIOR, Ontario (January 1, 2023) - Elmira Stove Works has announced that both its Heritage and Northstar lines are available in Viva Magenta – as a custom color option. For more than 20 years, Pantone has been selecting the color of the year using trend analysis...
2023: How Building Product Brands Can Make Evergreen Content Fresh Again
Happy New Year! 2022 was a productive year for the K&A team and we hope it was for you too. Before chasing down the promise that a new year brings, however, we always take a moment to look back at the previous year first. After all, there...
Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes -- the curious black-and-white...