YouTube Videos Enhance Digital Marketing
YouTube used to be a venue for sharing videos with family and friends or to feature crazy comedy sketches. Today, marketers are all over YouTube using it to their advantage. In fact, YouTube is so popular and serves so many digital advertising functions, its...
Future of Instagram for Advertising and Marketing
Instagram began as an IOS-only photo sharing app in 2010. It has since evolved into a massive social network with a large Web and Android presence involving a total user base over 200 million. It’s therefore no surprise that Instagram has developed new advertising...
Pinterest Promotions: New Ad Avenue for Home and Building Products
Pinterest has started offering paid ads on their site and allowing companies to pay for promotions, or upgrades to visibility, on their posts, or “Pins”. Many brands have already been allowed to test promoted pins and are heavily invested in this new way of marketing....
Ad Tracking: Consumer Service or Breach of Privacy?
Have you ever felt as though advertisers are following you, as if they know what you’re interested in even before you do? As technology advances, so does the ability for companies to reach their consumers. This includes the sense that advertisers are looking over our...
Kleber & Associates Wins Platinum & Gold for Best Integrated Marketing Campaign
The Kleber and Associates PR and Advertising team is full of bright, creative and innovative individuals. With our clients as our top priority, we strive to ensure that all of our integrated marketing campaigns are one-of-a-kind and reflective of each client’s...
Use LinkedIn for Personal Public Relations
LinkedIn networking has become somewhat of a buzz word lately in all industries – to get a job you need to network, to get a new customer you need to network, to maintain your existing customers…
Why We Use Google+ for Digital Marketing
We joined Google+. Why? Because, it’s Google, after all. At the end of the day, you can’t ignore the elephant in the room that is Google. The world’s most popular search engine still accounts for approximately 68% of all online search traffic. Google is working every day to deliver better search results for its users. And a large part of that now includes social search and semantics, driven by Google+.
Residential Remodeling Renaissance Reveals New Trends for 2014
The residential remodeling “renaissance” reveals a wide range of new home and building products trends, some aspirational, others practical and down to earth. Here’s a closer look at some of today’s most popular remodeling trends.
New Facebook Tool Makes Page Management a Breeze
Business Manager consolidates all advertising, pages, permissions, apps, payment interfaces and other common functions into one view for easier management and visibility. From one place, you can control who has access to your page – a comforting notion in this age of security breaches and malicious software.
Top 5 Tips to Pitch Your Products to Trade Publications
More than just great reads, trade publications are one of the most important public relations tools for home and building products and professionals. What are your favorite trade pubs and media outlets to peruse each month – Architect, Remodeling, Custom Home, LBM Journal or Professional Deck Builder?
IKEA’s Klippbok: The Virtual Visualization App for Today’s Consumer
Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. Other company websites with awesome, interactive online experiences for their customers include the Masonite MAX Configurator and Elmira Visualizer website.
Don’t Be a Monkey – How To Identify Your Next Social Media Move
Social media… the 300 pound gorilla in the room that generates questions such as “why aren’t we doing more with this?” and “shouldn’t we be on this platform?” Comments like “XYZ brand is on it – we’re falling behind!” Sound familiar? You’re not alone. Participating in...
