Tulip Cooking Names Kleber & Associates Agency of Record
ATLANTA (August 21, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been selected as agency of record by Connecticut-based Tulip Cooking, the revolutionary manufacturer...
StoneCoat’s New 4-in-1 FUSION Panel
Revolutionizes Exterior Insulation with Superior Performance and Fast Installation Innovative product fuses four layers of building materials into a single, eco-friendly structural insulated sheathing DALLAS (May, 2023) — StoneCoat’s revolutionary FUSION system...
Barbie Movie Lessons for Building Product Brands
If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...
Campaign Critique: PPG Builds Brand Loyalty by Beautifying Schools
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and we’re already...
How Much Content is Too Much for Building Products?
In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television...
Fed Decision and Lennar Earnings | Channel Analysis
Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8 billion – topping the...
UGM Surfaces Announces New Showroom Opening in Plymouth
PLYMOUTH, Minnesota (June 5, 2023) - UGM Surfaces, a leading slab distributor of high-quality surface products, is excited to announce the opening of its new showroom in Plymouth, Minnesota. This new location will provide customers in the area with a high-end,...
Vadara Announces a New Distribution Partnership in Florida with The Granite Place
AUSTIN, Texas (May 25, 2023) – Vadara Quartz Surfaces (Vadara), a premier manufacturer of artisan, handcrafted quartz surfaces, has named TGP (The Granite Place) as a proprietary distributor for the state of Florida, with the exclusion of the panhandle area. Over...
Lead Intelligence for Building Product Brands
Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial Intelligence...
What Building Products Can Learn From Bed Bath & Beyond
Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023. Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield, NJ grew into a...
Elmira Stove Works Unveils Their Newest Curated Color Collection – Mountain Views
ARNPRIOR, Ontario (May 2, 2023) – As an ode to the great outdoors, Elmira Stove Works, a leading manufacturer of premium vintage-style appliances and woodburning cookstoves, presents Mountain Views as their latest curated color collection. The Mountain Views...
Vadara’s Newest Color Collection Captures Essence of Nature
AUSTIN, Texas (April 28, 2023) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, is expanding its portfolio with eight new designs inspired by the Earth’s natural beauty. Four of the new designs — Aurum, Lava Plain, Sky Dance...
