Elmira Stove Works Introduces “Spectacular Sunsets” – Newest Curated Color Collection
ARNPRIOR, Ontario (October 2, 2023) – Elmira Stove Works, a leading manufacturer of premium vintage-inspired appliances and woodburning cookstoves, reveals its latest curated color collection – Spectacular Sunsets, available for their Northstar and Heritage product...
Vadara Makes Their International Debut at Marmomac in Verona, Italy
AUSTIN, Texas (September 15, 2023) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, will be an exhibitor at the Marmomac trade show in Verona, Italy, on September 26 -29, 2023. Marmomac is the premier international trade fair...
Campaign Critique: What Heinz Ketchup can Teach Home and Building Products
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
The Home Depot: Outdoor Living in Focus
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the opportunities in the growing outdoor living segment of the home renovation industry. Since Labor Day weekend is a time for some to embark on outdoor...
How to Achieve Remote Team Success for Building Product Brands
At K&A, our teams participate in more than our fair share of video meetings. On a nearly daily basis, we meet with clients and partners across the country -- in fact -- across the globe. Navigating multiple times zones and distributed work force members couldn’t...
Tulip Cooking Names Kleber & Associates Agency of Record
ATLANTA (August 21, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building products industry, has been selected as agency of record by Connecticut-based Tulip Cooking, the revolutionary manufacturer...
StoneCoat’s New 4-in-1 FUSION Panel
Revolutionizes Exterior Insulation with Superior Performance and Fast Installation Innovative product fuses four layers of building materials into a single, eco-friendly structural insulated sheathing DALLAS (May, 2023) — StoneCoat’s revolutionary FUSION system...
Barbie Movie Lessons for Building Product Brands
If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...
Campaign Critique: PPG Builds Brand Loyalty by Beautifying Schools
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and we’re already...
How Much Content is Too Much for Building Products?
In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television...
Fed Decision and Lennar Earnings | Channel Analysis
Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8 billion – topping the...
UGM Surfaces Announces New Showroom Opening in Plymouth
PLYMOUTH, Minnesota (June 5, 2023) - UGM Surfaces, a leading slab distributor of high-quality surface products, is excited to announce the opening of its new showroom in Plymouth, Minnesota. This new location will provide customers in the area with a high-end,...
