Campaign Critique: The Home Depot Docuseries – “Behind The Apron”
If there’s one goal building products brands are seeking to accomplish -- or at least should be -- it’s to stand out from the competition. Rather than, getting lost in the "sea of sameness." The challenge continues to be, is that there often isn’t much “new” or...
Video Content That Delivers for Building Product Brands
These days, anyone with a smartphone can make and post a video. But useful video content that drives traffic and engages leads… involves more than a convenient device. When approaching a particular campaign, often these are the qualifying questions: What kind of video...
Here Comes the Sun – Why more U.S. households are setting their sights on solar
Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the growing momentum -- and opportunities -- for microgrids and how they will impact the building industry. ~ Chris Luzar, Frohman & Associates...
10 Digital Marketing Trends for Building Products in 2023
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique combination...
Elmira Celebrates the 2023 Pantone Color of the Year With Appliances in Viva Magenta
ARNPRIOR, Ontario (January 1, 2023) - Elmira Stove Works has announced that both its Heritage and Northstar lines are available in Viva Magenta – as a custom color option. For more than 20 years, Pantone has been selecting the color of the year using trend analysis...
2023: How Building Product Brands Can Make Evergreen Content Fresh Again
Happy New Year! 2022 was a productive year for the K&A team and we hope it was for you too. Before chasing down the promise that a new year brings, however, we always take a moment to look back at the previous year first. After all, there...
Campaign Critique: SaferMe Promotes Use of Spotcast QR Codes
Technology moves fast. Yet, adoption often can appear slow. Every once-in-a-while, a brand imagines a new application for a proven tech tool. And helps to propel our construction channel forward. An example of this phenomenon is QR codes -- the curious black-and-white...
Vadara Celebrates Tennessee Showroom Re-Opening
AUSTIN, Texas (December 12, 2022) – Vadara Quartz Surfaces (Vadara), a leading manufacturer of artisan, handcrafted quartz surfaces, announces the grand re-opening of their Tennessee showroom. Conveniently located southeast of Nashville, the newly updated space...
Supply Chain Disruption & Strategies for Building Product Marketing
It’s not news that the supply chain is experiencing unprecedented challenges. Now that the holidays are upon us, the supply chain is under even more pressure to “deliver the goods.” And consumers are facing another holiday season rife with shortages and delays. These...
Five Ways to Measure Social Media Success for Building Product Brands
One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks -- for example, sentiment, share of...
Q3 Earnings: The Home Depot and Lowe’s
Lowe’s reported quarterly results this week, beating on both the top and the bottom lines -- and raised its annual revenue guidance both on revenue and profits – based on the strength in home improvement trends. Yes, homeowners continue to invest… as their equity...
Show Review – Noteworthy New Products at PSP / Deck Expo 2022
This past week, thousands of attendees from all 50 states and more than 60 countries congregated in Las Vegas at the International Pool | Spa | Patio Expo. Co-located with Deck Expo, the combined show brings together every segment of the industry --...
