Walpole Press Releases
How to Grow a Massive Email List in the New Marketing Environment
Discover how to create a unique mix of strategies that grow your building materials email lists using content marketing, social media, co-marketing, and paid search advertising.
Is The Subscription Razor Blade Model Coming To Home Appliances?
A long-admired model in the CPG business has been refillable razor blades. The basic idea is that brands like Gillette don’t make their money on the handles, but on the refillable razor cartridges that need to be replaced every week. Could this model work in other areas, like the food/home appliance category? Tovala is betting on it.
RWC UNVEILS STREAMLABS™ – New Smart Home Water Technology Division
Inaugural offering will deliver early leak detection notification while promoting water conservation ATLANTA – Dec. 13, 2017 – Reliance Worldwide Corporation (RWC), a leading manufacturer of plumbing brands SharkBite®, Cash Acme® and the recently acquired...
Boise Cascade BC CALC® Sizing Software Joins the Cloud
Boise, Idaho — Boise Cascade Company, headquartered in Boise, Idaho, has released improvements to the cloud-based version of its popular BC CALC sizing software. Construction designers have relied on the software for more than a decade to simplify engineered wood...
Boise Cascade Expands Markets for Fire Membrane Joist (AJS® 24 FMJ) One-Step Fire Solution for Unfinished Basements
Boise, Idaho — Boise Cascade, LLC, one of the largest producers of engineered wood products and plywood in North America, has announced increased production of AJS 24 FMJ, a single-step, ready-to-install I-Joist for unfinished residential basements and will be...
Boise Cascade BC FloorValue® Proactively Identify and Remedy Floor Design Issues
Boise, Idaho — December 05, 2017 — Boise Cascade Company, headquartered in Boise, Idaho, offers a predictive analytics tool for the construction market with its BC FloorValue software, developed to help floor designers quickly identify floor performance issues early...
Boise Cascade BC FloorValue® Proactively Identify and Remedy Floor Design Issues
Boise, Idaho — December 05, 2017 — Boise Cascade Company, headquartered in Boise, Idaho, offers a predictive analytics tool for the construction market with its BC FloorValue software, developed to help floor designers quickly identify floor performance issues early...
What Building Products Brands Can Learn About Engagement From Retailers
Toys ‘R Us filed for bankruptcy. Sears is on life support. Retailers across the nation are finding it too difficult to compete with the likes of Amazon. But some retailers are not only surviving, but thriving. How?
Lowe’s Black Friday Video Helps Two of its Most Important Target Audiences Out of a Tight Spot
In this world of constantly changing, increasingly fragmented media, it’s becoming harder for brands to command the attention of the consumers they covet. There is so much content being created, standing out has become a real challenge. And it’s not getting easier. To...
Sonos uses storytelling to show their place in people’s lives
Their approach is to take a well-established theme and build stories around it. And to our eye, they’ve done an outstanding job. The company has created a series of ads that stories that are very short (only 30 seconds), yet very rich and detailed. With very little dialog, the ads use visual storytelling and music (of course) to show the viewer what’s going on.