Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
10 Brands not to miss at Greenbuild 2010
Greenbuild is fast approaching – it’s just a little more than a week away. If you’re headed to the Windy City, be sure to stop by and see what these companies are doing to not only produce quality home products, but do so in extremely environmentally-friendly ways –...
Recycled products give new meaning to home décor
Welcome to the Kleber & Associates blog! Recycled products give new meaning to home décorHere’s the latest. I wrote recently about the great strides Chiquita is making to encourage consumer interaction with its brand by allowing individuals to design their own...
Game-changer: Solar at the price of coal
Solar power may be getting cheaper, at least if 1366 Technologies has anything to say about it. The company, which created a new way to produce silicon wafers used in solar technology, recently announced an additional $20 million in financing, which will enable it to...
Induction Cook tops: worthwhile or bewitching?
Welcome to the Kleber & Associates blog! Induction Cook tops: worthwhile or bewitching? Here’s the latest. I’ve been hearing a lot of buzz about induction cooking recently. Surely you’ve seen Kelly Ripa in the Electrolux commercial dancing around the kitchen to...
10th Annual Design Building Institute of America
The 10th annual Design Building Institute of America (DBIA) Conference and Expo was held in Las Vegas last week, from October 18 - 20. Close to 2,000 people attended the overall event and the trade show portion of the event proved popular in several building related...
Mind-reading phones to help with home projects
Welcome to the Kleber & Associates blog! Here’s the latest on Mind-reading phones to help with home projects We all dread customer support calls, right? Whether you’re the one complaining or being complained to, these calls typically involve one or more frustrated...
DIY Painting: Accent Walls 101
Welcome to the Kleber & Associates blog! DIY Painting: Accent Walls 101. Here’s the latest. A guest post by Laura McGarey I thought painting an accent wall would be a fun, quick and easy way to add a splash of color and personality to my apartment. I figured...
Cities covered in white: How a roof's color can save
Welcome to the Kleber & Associates blog! Here’s the latest on Cities covered in white: How a roof's color can save Black is often the color chosen for roofing material. But with the emphasis on energy efficiency and green living, it’s ironic that a color that...
Strive on with diligence
"Chaos is inherent in all compounded things. Strive on with diligence." [Buddha] During this decade, we've found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like eating shellfish:...
My 2 scents on home branding
Have you ever been to a place that felt comfortable the moment you stepped foot inside simply because it smelled so good? It seems like today, more than ever, there's a scent for just about anything. Whether you're trying to evoke a feeling of happiness at your dinner...
Marketing Home Products for the Future
The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties. But college students represent a unique...
“The Social Network”: How it’s changed our lives
As a nice little break from the daily grind, the team and I went to see “The Social Network” – or, the “Facebook movie” as many refer to it – last week. The film defines a generation and the way we interact with one another, make friends and even conduct business. As...