Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
2D Codes for Everyone
Mobile Marketing for All Consumers It light of the recent launch of Shopkick, I thought it would be a good time to look at some of the other mobile, building products marketing options out there. I’ve talked before about and how they’re changing mobile marketing....
Can Shopkick Work for Marketing Building Products?
The newest incarnation of mobile marketing for building materials via smart phone apps is now in full swing. It’s called Shopkick, and it’s a mobile app that utilizes location services to track users as they enter participating stores. Consumers must download and turn...
Marketing Building Products and Materials with Coupons
These days, time spent clipping coupons has proved worthwhile for consumers. With weekly store ads in addition to online and mobile coupons, there are ways to save for everyone and everything. In my house, collecting coupons from the Sunday edition of the AJC is the...
The pets are fed… We’re doing OK.
In today’s world of penny-pinchers, it’s not too uncommon to spend Sunday afternoons with your family cutting coupons instead of swiping your credit card at high-end department stores. From families to business owners, everyone is looking to save a few bucks. Most...
Social Network Marketing and Email Marketing: The Perfect Pair
During this time when using social media for marketing seems to be all the rage, it’s sometimes easy to forget e-mail marketing. Email marketing typically takes a backseat to social networking. Nielson stats say that people have been spending less time using e-mail...
The New Color of Tradeshows
Let’s face it: going green is here to stay. Most have joined the eco-bandwagon, somehow incorporating green living into their ultra busy lives. Whether it’s a simple change like composting or an extreme decision like installing solar panels on their roofs, people are...
Marketing Home Products with the Grateful Dead
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products with the Grateful Dead Lessons Learned from an Unforgettable Band It’s not everyday that marketing efforts are deemed highly successful. Moreover, it’s not often that branding...
Marketing Home Products to Hispanic-Americans
Hispanics, as the largest minority in America, have tremendous buying power. More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...
Waste Not, Want Not – A Q&A with Kessler
The home building industry has taken slow but sure steps towards more responsible building thanks to programs such as LEED for Homes and the NAHB’s Green Building program. Though the installation may be ‘greener’ these days, has the waste stream kept pace? We sat down...
The Next Step in Scent Marketing
Many say that the sense of smell is the most powerful sense at recalling memories and emotions. A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is being...
LinkedIn as your Real Estate agent?
For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home. LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media. The app...
An Example to Follow
LEED homes are at the cutting edge of green home development, and now Habitat for Humanity is getting in on the action. The Habitat for Humanity covering the Greater Indianapolis area just launched a six-week build of a LEED (Leadership in Energy and Environmental...
