How Paint Trends Inform Economics | Survey-Analysis

How Paint Trends Inform Economics | Survey-Analysis

The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets -- and K&A vital channel checks -- run counter to...

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Online B2B Marketplaces… Threat or Opportunity?

Online B2B Marketplaces… Threat or Opportunity?

It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand leaders...

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What ChatGPT Means For Building Product Brands

What ChatGPT Means For Building Product Brands

By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its kind… but it is...

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Show Review Trends: IBS-KBIS 2023

Show Review Trends: IBS-KBIS 2023

Last week over 200,000 housing and design professionals from across the globe flocked to Las Vegas – to experience more than 1,800 exhibitors -- showcasing the latest housing products across some one million square feet of exhibit space. The NAHB’s International...

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